LinkedIn is the best marketing channel nobody’s using. Scratch that: it’s the best marketing channel almost nobody’s using. The best marketers in the world spend about 7 hours a week on LinkedIn. What does that tell you?
It should tell you that this is a channel that’s worth looking at hard. If the best marketers worldwide are so interested, why isn’t LinkedIn flooded with super-active users? Well, mainly because most people who aren’t marketers don’t know how to leverage the power of LinkedIn to take advantage of what the channel has to offer.
In an increasingly competitive marketplace, though, lawyers need every marketing edge they can find. So let’s look at 5 ways to grow your business by promoting your practice on LinkedIn:
1: Set Up A Company Page
If you have a personal page, but no company page, go set up one. It takes a similar amount of time as setting up a business Facebook page, but has the potential to be far more rewarding. A company page can post job openings, track analytics, and create discussion topics. It also lets you present your elevator pitch, in the form of your company profile, to anyone who comes along to look at it.
2: Join Groups
LinkedIn lets you join groups where people in your profession hang out. I know, I know – you’re trying to meet people who need a lawyer, not other lawyers. But LinkedIn groups let you learn about trends and events in the specific area of law you practice, as well as share news and get ideas and tips. That means you’re better placed to approach new clients because you’re abreast of the business, as well as the practice, of law.
3: Blog
LinkedIn blogs are one of the most effective content marketing moves you can make. Your LinkedIn audience will likely consist of other professionals, not necessarily in your field. You’ll also see sharing across other platforms as your blog posts get passed along. Finally, you’ll build your web of LinkedIn contacts by making a name for yourself with useful, shareable content. Being a lawyer means you already have a skill most people will need at some point. Your blog can show them what you have to offer.
4: Link In to Other Social Media
Your LinkedIn account will link to your other business social media accounts. When other LinkedIn users follow you on LinkedIn you can reach out to them across other social platforms too. So if they’re contacts who might become clients, you and your deep, useful knowledge of the law are in front of them all the time. When they need a lawyer, who will they think of? You, that’s who.
5: Answer Questions
LinkedIn Answers will give you the chance to answer questions about subjects in your field. While this can feel like the annoying conversation every lawyer is already too familiar with – you know the one: ‘hey, you’re a lawyer, right? Could you [offer me free legal advice concerning a possible felony/parking ticket/inappropriately personal issue]?’ – it’s actually very different. You’re not handing out free legal advice. You’re passing around information that demonstrates how knowledgeable, friendly and professional you are. Again, when users who’ve read your material want a lawyer, they’ll think of you.
Don’t have time to focus on social media?
Let us take care of it with our social media management services, call 855-599-3999 or email us today at sales@stratospherenetworks.com
