Technology helps us out at every turn and gets more advanced every month of every year. New developments greatly affect what we do, from how we utilize information to even how we’re entertained. Social media is part of this technological growth, as its integration with things like the newest tablet have become quite commonplace. Think about ads, posts, or entertainment that has some link to a Twitter or Facebook page and you’ll see it’s a common element these days.
For a business, company, and in this case legal team, there are also beneficial factors to having some type of social media outlet. Consider for instance the sensitive nature of legal problems, from disputes over technical issues to more emotional ones like divorce or separation. The legal world is a big and confusing one and people rely heavily on the knowledge of their lawyer(s) to get them through courtroom procedures.
So how does social media tie in? Social media allows you to create an image or manage campaigns which really give the public an idea of what you’re all about. People relate to stories, personal details, or information which showcases how your law team helped out previous clients. That extra layer of humanity makes your team easier to trust, increasing the likelihood your service will be used.
Social media doesn’t have to be restrained to outlets like Pinterest or Twitter; it can also be for informational purposes too. Social media serves as one of the most effective ways to promote a business or inform the public of events or ideals. A business that employs some type of media campaign will often focus on CTR (click through rate) to generate traffic towards their specific website or product. In many cases this is accomplished with an image or video.
In context of a legal team, videos can be a perfect way to showcase your building, staff, and talents. You can directly speak to potential clients about your process and how you’ll best help them, and why going with you is the best option. The video can also be used for that same CTR potential, getting clients to check out your website and potentially sign on as a new customer.
Social media can spread large amounts of information quickly and serves as an enticing option when businesses want to communicate with the public. Be it the addition of a new legal team member, expansion, additional services offered, specials in pricing or whatever else you think of, keeping your client base in the loop has never been easier. It also gives the impression you’re consistently coming up with new ways or strategies to be an efficient legal team, and have an understanding of today’s latest tech. Though subtle, people tend to place more trust in businesses they feel they can relate to and this is beneficial to a legal firm which utilizes the latest and greatest versus slower, traditional methods.
