Every business has a website in today’s market. It’s expected, and the internet is full of sites from the legal area. Not all businesses have the budget or resources to spend on perfecting their web design and as long as the company has an online presence, does it matter?
The answer is absolutely yes. And here are three reasons why.
1 – First impressions
The minute a client opens your site, they have an impression of who you are and how professional your business is. A good web design is vital in creating a positive first impression and can make the difference between a obtaining a client or losing one to a competitor. The same rules apply to your social media presence. The internet is primarily a visual medium and your design needs to reflect that.
The Stanford Web Credibility Project found that 47% of users made buying decisions based on the look of a business’s website without knowing anything else about that company. Your legal business may be much better than your competitor’s, but how are clients going to know this if they click away?
2 – Makes you memorable
So you made a good first impression? Great! Now it’s all about the branding. To develop a large client base, you need something that is instantly memorable and recommendable. Creating a good logo is a large part of that.
Think of any big business you know and their brand logo without a doubt flashes into your head. This is how customer engagement is formed and sustained.
Launching a new website is the perfect time to decide on your look and on your social media presence. If your logo and design are bad or indifferent, you won’t see much traffic and as a result, no customers.
3 – Usability
A very large factor in the success of your website is the usability and it’s something many businesses overlook. Just because you know how to navigate your site doesn’t mean that everyone else can.
User experience can make or break your site, and your profit margin. If a user is directed to your page from another site, they’ll probably be right where they need to be. If not, then information needs to be easy to find and access.
Layout, navigation and even color can influence an individual’s decision to use your legal services. If your site is full of adverts, if your navigation is hard to use or unclear, if your colors are brash and distracting, then your design is working against you rather than with you.
Good web designs have consistent layouts and styles, drawing the eye to the important information you need a prospective client to see. Studies have shown that simplicity and easy to use designs draw more customers.
Usability should be straightforward for customers on all devices. Some websites are harder to navigate or don’t work on smartphones or tablets – and as everyone has one or the other, a lot of your business can be lost in that way. Designing a site for your legal business has to include mobile device accessibility.
If you’re looking for ways to improve your website design, Stratosphere Networks can help. Our experienced IT professionals create websites that generate positive results. Contact us today at (877)599-3999 or fill out our contact form.
